This article is for e-commerce performance marketers who are looking to coordinate their email and text message marketing campaigns.
Concierge integrates with Klaviyo so that you can keep customer profiles and lists up-to-date, as well as coordinate email and text campaigns.
When customers opt in or out of texting with your brand, Concierge updates the Klaviyo person profile with opt-in status, last opt-in date, and last opt-out date.
When you're building your SMS list, you may want to email customers who haven't opted into texting yet. Concierge enables you to segment your customers in Klaviyo by SMS subscription status so you can target or suppress customers who have (or have not) opted into texting.
When you're running SMS campaigns, Concierge can import any Klaviyo list or segment and display customers who have opted into texting.
When you're running SMS campaigns, you may want to text only the recipients of a Klaviyo campaign, e.g. only those who did (or did not) open an email campaign.
Concierge syncs with your master email list in Klaviyo so that customer email subscription status is reflected on the Concierge customer profile, as well as SMS subscription status.
You just need a Klaviyo API key. Your account manager can help you set it up. Here are instructions for creating API keys in your Klaviyo account.
Overview of retention marketing and how SMS supports customer retention for e-commerce brands.
Your SMS clickthrough rate (CTR) is determined by your team's ability to empathize with your audience's needs, to align with their preferences, and to generate unique, compelling content.