Let's start with the basics. According to Wikipedia, a strategy is a "plan to achieve one or more long-term or overall goals under conditions of uncertainty."
An SMS strategy is a plan for how you're going to achieve your goals with text messaging.
A good SMS strategy should include:
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Your SMS clickthrough rate (CTR) is determined by your team's ability to empathize with your audience's needs, to align with their preferences, and to generate unique, compelling content.
Steps to build your SMS marketing plan including goals, measures, schedule, automations, and customer support.